Internet Marketing and Advertising Acronymns

APM - Affiliate Program Management

ASP - Application Service Provider

BMA - Bank Marketing Association

BPO - Business Process Outsourcing

CJ - Commission Junction

CLP - City-Light-Poster

Comms - Communications

CPC - Cost Per Click

CPL - Cost Per Lead

CPM - Cost-per-Million

CPO - Cost per Order

CPP - Cost Per Performance

CR - conversion rate

CSS - Cascading Style Sheets

CTR - Click Through Rate

DH - Direct Hit

DMOZ - Directory Mozilla

DRM - Digital Rights Management

DRM - Dynamic Rich Media

EPC - Earnings Per Click

FFA - Free For All

FMCG - Fast Moving Consumer Goods

FSS - Financial Services Sector

GRP - Gross Rating Point

MFA - Made For AdSense

OPM - Outsourced Program Management

OTS - Opportunity to see

PFI - Pay For Inclusion

PID - Publisher ID

PV - Page View

ROI - Return on Investment

RON - run-of-network

ROS - run-of-site

SAM - Segmented Addressable Market

SB - Small Business

SE - Search Engine

SEM - Search Engine Marketing

SEO - Search Engine Optimization

SEP - Search Engine Positioning

SERP - Search Engine Result Page

SMB - Small-Medium Business

SME - Small and Medium Enterprise

SMM - Social Media Marketing

SMO - Social Media Optimization

SSI - Server Side Include

USP - Unique Selling Proposition

UV - Unique Visitor


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