APM - Affiliate Program Management
ASP - Application Service Provider
BMA - Bank Marketing Association
BPO - Business Process Outsourcing
CJ - Commission Junction
CLP - City-Light-Poster
Comms - Communications
CPC - Cost Per Click
CPL - Cost Per Lead
CPM - Cost-per-Million
CPO - Cost per Order
CPP - Cost Per Performance
CR - conversion rate
CSS - Cascading Style Sheets
CTR - Click Through Rate
DH - Direct Hit
DMOZ - Directory Mozilla
DRM - Digital Rights Management
DRM - Dynamic Rich Media
EPC - Earnings Per Click
FFA - Free For All
FMCG - Fast Moving Consumer Goods
FSS - Financial Services Sector
GRP - Gross Rating Point |
MFA - Made For AdSense
OPM - Outsourced Program Management
OTS - Opportunity to see
PFI - Pay For Inclusion
PID - Publisher ID
PV - Page View
ROI - Return on Investment
RON - run-of-network
ROS - run-of-site
SAM - Segmented Addressable Market
SB - Small Business
SE - Search Engine
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SEP - Search Engine Positioning
SERP - Search Engine Result Page
SMB - Small-Medium Business
SME - Small and Medium Enterprise
SMM - Social Media Marketing
SMO - Social Media Optimization
SSI - Server Side Include
USP - Unique Selling Proposition
UV - Unique Visitor
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